In November 2024, the Massachusetts Society of CPAs (MassCPAs) hosted its annual New England Practice Management Conference, drawing over 200 firm leaders from across the region to explore critical priorities and trends shaping the accounting profession.
Key topics included addressing the talent crisis, embracing technology, adapting to new organizational structures and leveraging growth opportunities in advisory services.
The conference also featured polls capturing valuable insights into these areas, providing a data-driven foundation for firm leaders to shape future strategies. This report synthesizes findings and implications, offering actionable steps to help firms navigate challenges and seize opportunities in a rapidly evolving business landscape.
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